This document analyzes the shopping behavior of more than 8 million visitors to 140 retailing web sites in the US, including those run by GSI Commerce, Tiger Direct and Ritz Camera.
The report details the digital window shopping habits of online consumers, showing that consumers, on average, spend more than 19 hours deciding where to buy online for a given purchase, with over 20% of shoppers delaying their buy decision for more than three days. About one-third (35%) of shoppers took more than 12 hours to make a buy decision. Twenty-one percent took more than three days, with 14% of these "cautious shoppers" taking more than one week to decide where to buy.
With digital window shopping clearly an unavoidable reality for online retailers, at the end of the day, it is not shopping cart abandonment that counts; it is ultimately site abandonment. |
